The Capucines: A Louis Vuitton Icon

The Film

Portraying the intimate relationship between a woman and her bag, the new campaign, as directed by Nicolas Ghesquière, highlights the timeless elegance of the Capucines bag. Named after Louis Vuitton’s very first store which opened in 1854 on rue Neuve-des-Capucines in Paris, the bag exemplifies the Maison’s values of creativity, outstanding craftsmanship, and unparalleled traditional savoir-faire.

The Campaign

Blending tradition with innovation, the thoughtfully designed Capucines bag is adorned with Signature LV initials, distinctive side rings, and a structured silhouette. Reinterpreted season after season, it is not simply a timeless handbag – it is a life-long companion.

The Selection