Fashion - Campaigns 16/07

Men’s Fall-Winter 2021 Campaign

Virgil Abloh’s latest collection investigates unconscious biases instilled in our collective psyche by reimagining looks as pieces in a game of chess.

THE FILM

Shot in North Wales by Tim Walker, the campaign revisits the motifs and metaphors of chess, a recurrent theme in Virgil Abloh’s work at Louis Vuitton. Staged as a life-sized game, the collection comes alive as pieces in a choreographed play between a cast of characters.

THE CAMPAIGN

By taking archetypes such as the writer, the artist, the drifter, the salesman, the hotelier, the gallery owner, the architect, or the student, the collection explores the dress codes that inform our predetermined perceptions of these familiar characters. Virgil Abloh imbues the grammar of these codes with different values and employs fashion as a tool to change those assumptions.

Canyon Ankle Boot S$ 2,340.00
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Keepall Bandoulière 50 S$ 4,950.00
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Flocked Monogram Classic Shirt S$ 1,540.00
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Monogram Neon Check Oversized Business Shirt S$ 1,660.00
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Monogram Neon Check Pleated Skirt S$ 4,100.00
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Millenium Ankle Boot S$ 2,340.00
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Litter Bag S$ 3,650.00
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Mini Soft Trunk S$ 5,650.00
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Cyclone Sunglasses S$ 1,170.00
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Cyclone Sunglasses S$ 1,200.00
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City Keepall S$ 3,750.00
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Classic Pants S$ 1,350.00
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Cotteville 40 S$ 18,800.00
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Monogram Hooded Denim Jacket S$ 5,250.00
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Monogram Workwear Denim Pants S$ 3,300.00
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Carrot Pouch S$ 1,820.00
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Cyclone Sunglasses S$ 1,200.00
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Cyclone Sunglasses S$ 1,170.00
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LV Pop Sunglasses S$ 645.00
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Cyclone Sunglasses S$ 1,200.00
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LV Trainer Sneaker S$ 1,850.00
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Travertine Silk Classic Shirt S$ 2,150.00
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Travertine Classic Pants S$ 1,540.00
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Monogram Workwear Denim Pants S$ 3,300.00
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Flocked Monogram Classic Shirt S$ 1,540.00
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Tourist VS Purist Tuffetage Hoodie S$ 2,540.00
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Keepall Bandoulière 50 With Acetate Chain S$ 5,800.00
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LV Trainer Sneaker S$ 1,850.00
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Extra Large Coat S$ 9,550.00
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Classic Pants S$ 1,350.00
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Tailored Pants With Cutting Details S$ 2,150.00
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LV Dust Sunglasses S$ 1,010.00
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Pizza Box S$ 2,840.00
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Cyclone Sunglasses S$ 1,170.00
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Canyon Ankle Boot S$ 2,340.00
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Monogram Embroidered Mesh Cap S$ 1,210.00
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Skateboard S$ 4,650.00
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LV Mirror Mirror Cap S$ 1,410.00
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Sac Plat S$ 5,150.00
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1.1 Millionaires Sunglasses S$ 1,290.00
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Keepall XS S$ 4,050.00
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Sac Plat S$ 5,150.00
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LV Trainer Sneaker S$ 1,790.00
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Classic Pants S$ 1,350.00
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Millenium Sneaker S$ 1,740.00
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1.1 Millionaires Sunglasses S$ 1,290.00
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LV Trainer Sneaker S$ 1,850.00
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Tailored Pants With Cutting Details S$ 2,150.00
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Equipe LV Polo S$ 1,150.00
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Classic Pants S$ 1,350.00
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Classic Pants S$ 1,350.00
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Keepall Bandoulière 50 With Acetate Chain S$ 5,800.00
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Cyclone Sunglasses S$ 1,170.00
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Louis Monogram Cup S$ 1,190.00
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Canyon Ankle Boot S$ 2,340.00
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Steamer XS S$ 3,350.00
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Millenium Sneaker S$ 1,740.00
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DETAILS

Throughout the collection, garments, accessories, motifs and techniques play on themes of illusion, replicating the familiar through the deceptive lenses of trompe l’oeil and filtrage. Leather goods are interpreted through the classic shapes of Louis Vuitton and enriched with added wording, shiny silver, or tuffetage embroidery.

Pizza Box S$ 2,840.00
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Louis Monogram Cup S$ 1,190.00
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LV Trainer Sneaker S$ 1,850.00
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Classic Pants S$ 1,350.00
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Monogram Neon Check Pleated Skirt S$ 4,100.00
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Flocked Monogram Classic Shirt S$ 1,540.00
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City Keepall S$ 3,750.00
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LV Trainer Sneaker S$ 1,850.00
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Litter Bag S$ 3,650.00
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Flocked Monogram Classic Shirt S$ 1,540.00
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Canyon Ankle Boot S$ 2,340.00
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Equipe LV Polo S$ 1,150.00
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Extra Large Coat S$ 9,550.00
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Coffee Cup S$ 3,100.00
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Steamer XS S$ 3,350.00
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Equipe LV Polo S$ 1,150.00
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Extra Large Coat S$ 9,550.00
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Monogram Embroidered Mesh Cap S$ 1,210.00
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LV Marker Necklace S$ 1,310.00
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Tourist VS Purist Tuffetage Hoodie S$ 2,540.00
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Monogram Embroidered Mesh Cap S$ 1,210.00
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THE SELECTION

Millenium Sneaker S$ 1,790.00
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Keepall Bandoulière 50 S$ 6,150.00
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Handle Trunk S$ 5,250.00
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1.1 Millionaires Sunglasses S$ 1,290.00
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