Fashion - Campaigns 17/02

Men’s Spring-Summer 2021 Campaign

Starting in Paris, Virgil Abloh took his collection, 'Message in a Bottle', around the world to celebrate inclusivity and unity, culminating in his new Louis Vuitton Men's Campaign.

The Film

Highlighting the symbolic power of style and tailoring to express newfound power and freedom, the campaign brings together the collection’s mix of influences including the season’s ska-inspired Damier-like checkerboard motif. Uniting people of diverse backgrounds, the musical genre of ska reinterpreted classic British tailoring and exemplifies Virgil Abloh’s approach to his ongoing Louis Vuitton collections.

I strive to employ fashion to reflect and affect ideals of inclusivity, unity and humanity.

The Campaign

Photographed by Tim Walker, the campaign images accentuate the collection’s aspect of fantasy and the boyhood ideology that Abloh refers to throughout his Louis Vuitton collections’ arc. Starting with the formative idea of seeing the world through the experiences of a young man, the collection proposes an alternative to rationalism in order to imagine the impossible.

LV FUSION Derby S$ 1,930.00
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LV FUSION Derby S$ 1,930.00
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Bootcut Trousers S$ 1,330.00
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Puffer Jacket S$ 9,500.00
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LV TRAINER Sneaker S$ 1,850.00
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LV FUSION Derby S$ 1,930.00
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LV FUSION Derby S$ 1,930.00
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Bootcut Trousers S$ 1,330.00
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Puffer Jacket S$ 9,500.00
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LV TRAINER Sneaker S$ 1,850.00
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70s Peak Lapel Jacket S$ 5,200.00
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Classic Shirt S$ 1,330.00
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LV FUSION Derby S$ 1,930.00
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LV Classic Sunglasses S$ 1,090.00
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LV Distorted Sunglasses S$ 1,110.00
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Bootcut Trousers S$ 1,330.00
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Striped Jumper S$ 1,920.00
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LV FUSION Derby S$ 1,930.00
Shop
Bootcut Trousers S$ 1,330.00
Shop
LV FUSION Derby S$ 1,930.00
Shop
LV FUSION Derby S$ 1,930.00
Shop
Bootcut Trousers S$ 1,330.00
Shop
Puffer Jacket S$ 9,500.00
Shop
LV TRAINER Sneaker S$ 1,850.00
Shop
LV FUSION Derby S$ 1,930.00
Shop
Classic Shirt S$ 1,330.00
Shop
Cigarette Pants S$ 1,640.00
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LV Friends Pendants S$ 1,200.00
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LV Classic Sunglasses S$ 1,090.00
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LV Distorted Sunglasses S$ 1,110.00
Shop
LV FUSION Derby S$ 1,930.00
Shop
Cigarette Pants S$ 1,640.00
Shop
LV Friends Pendants S$ 1,200.00
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LV Friends Set Of 3 Earrings S$ 935.00
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LV Distorted Sunglasses S$ 1,110.00
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LV Classic Sunglasses S$ 1,090.00
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Keepall S$ 31,000.00
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Classic Shirt S$ 1,330.00
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Details

The collection’s ethos is embodied by the “Zoooom with Friends” crew, imaginary characters that appear in various forms from oversized balloons to accessories. Each different to the other, the puppets represent the fundamental belief in inclusivity and multiculturalism embedded within the Louis Vuitton Men’s collections.

LV Distorted Sunglasses S$ 1,110.00
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LV Friends Set Of 3 Earrings S$ 935.00
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Flap Soft Trunk Messenger S$ 5,600.00
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LV Classic Sunglasses S$ 1,090.00
Shop
LV FUSION Derby S$ 1,930.00
Shop
Classic Shirt S$ 1,330.00
Shop
Regular Denim Trousers S$ 1,720.00
Shop
LV Distorted Sunglasses S$ 1,110.00
Shop
LV FUSION Derby S$ 1,930.00
Shop
Bootcut Trousers S$ 1,330.00
Shop
70s Peak Lapel Jacket S$ 5,200.00
Shop
LV Friends Set Of 3 Earrings S$ 935.00
Shop
Classic Shirt S$ 1,720.00
Shop
Bootcut Trousers S$ 1,330.00
Shop
70s Peak Lapel Jacket S$ 5,200.00
Shop
Cigarette Pants S$ 1,640.00
Shop
LV FUSION Derby S$ 1,930.00
Shop
LV FUSION Derby S$ 1,930.00
Shop
70s Peak Lapel Jacket S$ 5,200.00
Shop
Bootcut Trousers S$ 1,330.00
Shop
LV Friends Necklace S$ 4,150.00
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LV Friends Set Of 3 Earrings S$ 935.00
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Low Lapel Jacket With Buttons S$ 5,600.00
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Bootcut Trousers S$ 1,330.00
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LV OLLIE Sneaker S$ 1,400.00
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Louis Vuitton Horizon Wireless Earphones - Fluorescent Yellow S$ 1,700.00
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Louis Vuitton Horizon Black & Neon Green Earphones S$ 1,700.00
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LV Friends Pendants S$ 1,200.00
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Bootcut Trousers S$ 1,330.00
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The Selection

LV Friends Scarf S$ 990.00
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Distorted Damier Crewneck S$ 1,530.00
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