Fashion - Fragrances 01/04

Pur Oud: An ode to Oud

Louis Vuitton introduces Pur Oud, the new fragrance that pays loving homage to Assam oud, one of the world’s most beautiful wonders in its purest expression.

A Journey Into The Desert

Master Perfumer Jacques Cavallier Belletrud once again explores the olfactory culture of the Middle East, devoting an exceptional fragrance to its most emblematic ingredient: oud. Native to the Far East, this precious wood imbued with spirituality bridges world cultures across the ages. A perfume for connoisseurs, Pur Oud offers lovers of “the wood of the gods” the privilege of appreciating its olfactory complexity in a composition of unprecedented proportions of this exceptional essence.

Pur Oud

A Portal To The Absolute

To offer the purest expression of oud, Jacques Cavallier Belletrud dreamed up a composition of radical minimalism – a bespoke showcase to highlight the luxurious essence of Assam oud concentrated in an immoderate proportion of 10% of the formula. An ambery scent of mysterious seduction, tinged with spicy accents, the concise formula has been pared down to the essentials using only three ingredients: the powerful and profound woody notes of oud and the luminous softness of two white musks. Revealing an absolute beauty that stands on its own, Pur Oud is a wonderfully rich, infinitely complex fragrance that exalts the raw beauty of this rare ingredient.

Never ceasing to take its wearer by surprise, Assam oud has been cultivated by the same family of producers in Bangladesh for the past 200 years. Now an exclusive supplier to Louis Vuitton, extraordinary olfactory qualities are the result of practices that are ethical and respectful of nature and people, as well as the traditions of yesterday and tomorrows.

I wanted to offer enthusiasts the chance to smell true oud, which is rare, without altering the scent with additional notes and instead letting it express itself on its own.

Ombre Nomade

A Shadow In The Desert

While everything else seems motionless, the desert comes alive and draws the traveller into an intense odyssey. Designed for lovers of rare essences, Ombre Nomade diffuses the changing reflections of oud as if they were plumes of smoke, shaped by the wind on desert sand. It is an ardent perfume, as intense as the fire of the setting sun. With its strong leathery, spicy and woody accents, Master Perfumer Jacques Cavallier Belletrud blends the complexity of oud with a hint of benzoin and accents of raspberry. Never has oud been so mystical.

Les Sables Roses

An Eternal Fragrance Trail

Les Sables Roses is an inspiration seized from a moment in time and set to the spellbinding rhythm of the desert: that handful of minutes when night cedes to the promise of a new day. Master Perfumer Jacques Cavallier Belletrud orchestrates a composition of contrasts centered around the rose, oud, and ambergris, three raw materials that have traversed time and geography to express “something eternal”. An ode to the magic of the desert, the fragrance warms upon contact with the sun’s first rays, wearing a majestic shade of rose that blends the dunes with the sky.

Nuit De Feu

A Plume Of Smoke Rising Into The Night

Nuit de Feu, a majestic fragrance evoking the glow of a campfire in the silence of a desert night, its dancing flames warming the traveller. This sense of eternity offers an enchanting composition around eternal notes of incense with an infusion of leather and oud wood. Master Perfumer Jacques Cavallier Belletrud sought to use the most emblematic and luxurious raw materials in this composition. By using ingredients that men have worn since the dawn of time, he weaves emotion throughout, telling a timeless tale that raises the spirit and speaks to the soul.

A Dreamlike Mirage

The theatre for the creations in this collection, the desert is a magical and timeless world. A legendary place for travellers and explorers; faced with the absolute power of the elements, it is a place where one comes to understand who they really are like nowhere else on earth.

The Collection

Louis Vuitton’s Master Perfumer Jacques Cavallier Belletrud pays homage to those who, like him, are infatuated with exquisite raw materials. Using the most precious ingredients that mutually elevate one another, Pur Oud, Ombre Nomade, Les Sables Roses, and Nuit de Feu highlight the depth and many facets of oud wood. A tradition that is simultaneously ancestral and contemporary, scents can be layered, adding a touch of personalization, bringing new light to each fragrance.

Pur Oud S$ 2,190.00
Ombre Nomade S$ 545.00
Les Sables Roses S$ 545.00
Nuit de Feu S$ 545.00
100ML Travel Case S$ 815.00
100ML Travel Case S$ 750.00